Social sites connect us with angst

ADAM BRYANT
International Herald Tribune
04-11-2011
Social sites connect us with angst
Byline: ADAM BRYANT
Section: Corner Office
Type: News

The pervasiveness of social media like Facebook, Twitter, Foursquare and Instagram has brought on FOMO, the "fear of missing out," a blend of anxiety, inadequacy and irritation.

One recent rainy night, I curled up on my couch with popcorn and Netflix Instant, ready to spend a quiet night at home. The peace was sweet -- while it lasted. Soon, my iPhone began flashing with notifications from a handful of social networking sites, each a beacon of information about what my friends were doing.
As the alerts came in, my mind began to race. Three friends, I learned, had arrived at a music venue near my apartment. But why? What was happening there? Then I saw pictures of other friends enjoying fancy milkshakes at a trendy restaurant. Suddenly, my simple domestic pleasures paled in comparison with the things I could be doing.

The flurry of possibilities set off a rush of restlessness and indecision. I was torn between staying in my cozy roost or rallying for an impromptu rendezvous, and I just did not know what to do.

My problem is emblematic of the digital era. It is known as FOMO, or "fear of missing out," and refers to the blend of anxiety, feeling of inadequacy and irritation that can flare up while skimming social media like Facebook, Twitter, Foursquare and Instagram. Billions of Twitter messages, status updates and photographs provide thrilling glimpses of the daily lives and activities of friends, "frenemies," co-workers and peers.

The upside is immeasurable. Viewing postings from my friends scattered around the country often makes me feel more connected to them, not less. News and photographs of the bicycle rides, concerts, dinner parties and nights on the town enjoyed by people in my New York social circle are invaluable as an informal to-do list of local recommendation.

Occasionally, there is a darker side.

When we scroll through pictures and status updates, the worry that tugs at the corners of our minds is set off by the fear of regret, said Dan Ariely, author of "Predictably Irrational" and a professor of psychology and behavioral economics at Duke University. He said we become afraid that we have made the wrong decision about how to spend our time.

Streaming social media have an immediacy that is very different from, say, a conversation over lunch recounting the events of the previous weekend. When you see that your friends are sharing a bottle of wine without you -- and at that very moment -- "you can imagine how things could be different," Mr. Ariely said.

It is like a near miss in real life. "When would you be more upset," he asked, "after missing your flight by two minutes or two hours?

"Two minutes, of course," he said. "You can imagine how things could have been different, and that really motivates us to behave in strange ways."

A friend who works in advertising told me that she felt fine about her life -- until she opened Facebook. "Then I'm thinking, 'I am 28, with three roommates, and oh, it looks like you have a precious baby and a mortgage?"' she said. "And then I wanna die."

On those occasions, she said, her knee-jerk reaction is often to post an account of a cool thing she has done, or to upload a particularly fun picture from her weekend. This may make her feel better -- but it can generate FOMO in another unsuspecting person.

Caterina Fake, a co-founder of Flickr, the photo-sharing service, and of Hunch, a recommendation engine, said, "Social software is both the creator and the cure of FOMO," adding, "It's cyclical."

Of course, the fear of missing out is hardly new. It has been induced throughout history by such triggers as newspaper society pages, party pictures and annual holiday letters -- and e-mail -- depicting people at their festive best. But now, Ms. Fake said, instead of receiving occasional polite updates, we get reminders around the clock, mainlined via the device of our choosing.

Sherry Turkle, a professor at the Massachusetts Institute of Technology and the author of "Alone Together," said that as technology becomes ever more pervasive, our relationship to it becomes more intimate, granting it the power to influence decisions, moods and emotions. "In a way, there's an immaturity to our relationship with technology," she said. "It's still evolving."

We are struggling with the always-on feeling of connection that the Internet can provide, she said, and we still need to figure out how to limit its influence on our lives. I asked Professor Turkle what people could do to deal with this stress-inducing quandary. She said she would tell herself to "get a grip and separate myself from my iPhone."

More easily said than done. I have tried, but turning off my phone is nearly impossible -- I am not yet ready for that.

That evening, though, I flipped the phone over to hide its screen. That helped me ignore what my friends were doing. I settled back to enjoy the evening, deciding not to venture out into the cold and misty night.

Copyright International Herald Tribune Apr 11, 2011